The global K-pop landscape is bracing for a structural shift as TWICE, one of the most resilient and successful third-generation idol groups, enters its highly anticipated second contract renewal period with long-time label JYP Entertainment. The timing has proven incredibly emotional for fans, arriving immediately after the group wrapped up their massive, year-long THIS IS FOR world tour.
The record-breaking 81-show run concluded with a high-octane three-night finale at Seoul’s KSPO Dome. Shortly after the final curtain dropped, a wave of media reports regarding the members’ individual futures sparked intense speculation across the music industry.
Recent developments suggest that while the group’s internal bond remains completely ironclad, their corporate structure is rapidly evolving. The spotlight has focused heavily on members Tzuyu and Jeongyeon, both of whom are reportedly exploring specialized representation outside of JYP to expand their individual portfolios as they enter their second decade in the industry.
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Rumors initially flared when South Korean media outlets reported that Taiwanese member Tzuyu had agreed not to extend her exclusive individual contract with JYP Entertainment after 11 years with the company. Tzuyu, who successfully launched her solo music debut and recently drew massive regional attention for individual festival appearances, is reportedly looking to navigate her future solo endeavors independently.
Taiwanese media even reported that her family recently registered an independent boutique agency, Weihai Entertainment, to help manage her regional activities.
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Simultaneously, Jeongyeon has been making distinct waves in the acting world. As she prepares to make her highly anticipated big-screen debut as a nursing officer in New Recruit: The Movie, industry reports revealed she held private meetings with Varo Entertainment—the specialized acting agency that represents her older sister, actress Gong Seung-yeon, and breakout star Byeon Woo-seok.
Because JYP Entertainment shut down its dedicated actor management division years ago, specialized external representation has become a practical necessity for members looking to break into the television and film industries.
In swift response to the rapid wave of transfer reports, JYP Entertainment issued a cautious, standard statement confirming that TWICE is currently in their contract renewal discussion period and that official updates will follow once matters are finalized. JYP said, “TWICE is currently in a contract renewal discussion period, and we will inform you once matters are confirmed.”
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Crucially, for anxious ONCEs worldwide, these individual agency meetings do not signal a disbandment or the end of the group. Every major industry insider and report tracking these negotiations explicitly states that even if members choose separate agencies for their solo endeavors, they fully intend to maintain their group commitments under the TWICE banner.
Instead, TWICE is stepping into the modern K-pop hybrid framework often called the “together yet apart” model. This strategy has quickly become the gold standard for mature, top-tier K-pop groups entering the peak of their careers. Under this multi-management setup, JYP Entertainment would continue to direct collective group comebacks, manage the global TWICE brand intellectual property, and spearhead international stadium tours.
Meanwhile, specialized external labels would take the reins on individual pursuits—giving Jeongyeon the tailored management required for a serious acting career, and giving Tzuyu the freedom to capture high-profile global fashion ambassadorships and regional projects.
Having famously shattered the industry’s “seven-year itch” by renewing as a complete unit back in 2022, TWICE has already proven that their legacy is entirely within their own hands. Ultimately, this contract transition represents a natural evolution rather than a crisis. It offers the members the creative freedom to build long-term personal legacies while ensuring the global powerhouse that is TWICE remains completely intact.
