"We're so proud that the ARMY are making a real impact in the fight against anti-black racism"
Fans, also known as the BTS ARMY were inspired by the South Korean group’s donation and within hours began trending #MatchAMillion on Twitter.
BTS had donated to Black Lives Matter following the murder of George Floyd which has triggered protests around the US.
The fundraiser earned over $1 million in its first 24 hours.
Fanbase group One In An ARMY (OIAA) was behind the initiative. Described as “a fan collective of volunteers around the globe,” the group’s hashtag garnered over 490,000 tweets.
Within five hours of BTS’s original donation, OIAA had channeled over $50,000 in donations through their Carrd.
In a statement, OIAA said donations via their website was tracked in order to tally how much was raised through the campaign.
“We truly didn’t know whether the goal would be reached,” a spokesperson said. “We’re so proud that the ARMY have once again channeled their power for good and are making a real impact in the fight against anti-black racism.”
In related news, right-wing hashtags going against the Black Lives Matter protests are being flooded with Kpop content.
.@BTS_twt fans match BTS’ one million dollar donation to Black Lives Matter.
— One in an ARMY⁷ Charity Project 💜 (@OneInAnARMY) June 8, 2020