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"Crazy Rich Asians is more than just a movie, it's a movement"

A new hashtag is encouraging people to go and watch Crazy Rich Asians in the cinema.

CNN reports that is making rounds on social media in the hope of driving people to the cinema to watch Crazy Rich Asians.

Twitter user @BingChen triggered the hashtag by quoting director John M Chu, who described the film as “a movement.”

“Director : “Crazy Rich Asians is more than just a movie, it’s a movement.”” Chen tweeted. “But EVERY MOVEMENT NEEDS ITS MAFIA. That’s why 100+ of us have bought out theatres to give a .”

Based on Kevin Kwan’s hit novel with the same name, Crazy Rich Asians centres on the lives of wealthy Chinese families living in Singapore. The story follows Rachel Chu (Constance Wu), an American-born Chinese economics professor who travels to Singapore for her boyfriend’s best friend’s wedding.

It quickly becomes apparent that her boyfriend Nick (Henry Golding) and his family are incredibly wealthy. Rachel soon realises that Nick may just be the most desirable bachelor in Asia and that every other single woman in his social class is jealous of her and wants to bring her down.

The all-Asian cast also includes Ken Jeong, Jimmy O Yang,  Gemma Chan, Michelle Yeoh, Sonoya Mizuno, and Awkwafina.

Wu also tweeted about the “historic” representation of Asian Americans on screen, in anticipation of the film’s release.

Recently, a poster of the film was vandalised with racist graffiti in Vancouver.

Crazy Rich Asians will be released on 15 August and is expected to earn $20 million upon opening.

In related news, author of the book Kevin Kwan is reportedly developing a new drama series with Amazon.