“The L’Oréal Paris message to every woman, believe in your self-worth, is as needed today as ever.”

The Cut reports that Crazy Rich Asians star Gemma Chan has joined L’Oréal Paris as their International Spokesperson.

Chan will star in the global campaign for the brand’s Revitalift Derm Intensives 3.5 Percent Pure Glycolic Cleanser.

The British Chinese actress was drawn to the French cosmetics company by their empowerment of women.

“I’ve always believed that we should embrace our difference as our strength,” the 37-year-old said in a statement. “So I’m thrilled to join L’Oréal Paris, a family of empowered women of all origins standing together to show the power and beauty of diversity,”

“The L’Oréal Paris message to every woman, believe in your self-worth, is as needed today as ever.”

Delphine Viguier-Hovasse, global brand president L’Oréal Paris said the brand was impressed by Chan and her causes such as partnering with UNICEF U.K. and being a founding member of the Justice and Equality Fund.

“Gemma Chan is proof of the success that happens when you have the confidence to follow your own dreams, and speak up for others to be able to follow theirs,” Viguier-Hovasse said in a release.

“Committed to her causes with innate female strength, she’s a source of inspiration beyond the screen, for young women to be the change. We’re delighted to welcome Gemma to the family.”

Other L’Oréal Paris ambassadors include Viola Davis, Eva Longoria, and Céline Dion, who once pole-danced with Chan on a party bus.

In other news, Chan’s Crazy Rich Asians Ken Jeong co-star recently featured in a trailer for the Tom & Jerry live-action film.

 

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