The venti sized outlet is called the Starbucks Reserve Roastery Shanghai.
The world’s largest Starbucks is opening in Shanghai, China.
Quartz reports the 30,000 square feet outlet is called the Starbucks Reserve Roastery Shanghai. It is the second Starbucks Roastery with Seattle opening the first in 2014. Although Shanghai already has over 600 Starbuck stores, Shanghai’s Roastery is twice the size of Seattle’s.
CNN calls it a “caffeine-fueled Disneyland” and dubbed it the “first fully immersive coffee wonderland in China”.
The new upscaled Starbucks store offers coffee beans from over 30 countries that are available to be roasted on premise. Beans from China such as the Yunnan Reserve blend will be exclusive to the Shanghai store.
Chinese elements are found in the design of the new coffee store. The coffee bar, which measures almost 90 ft, is handcrafted by a Chinese artist. It is the largest in any Starbucks store. At the entrance, a copper flask decorated with traditional Chinese stamps can be found.
Alibaba has partnered with Starbucks to develop an augmented reality app for the store, in which users can point at objects found in the Roastery to learn more about it.
Starbucks Reserve Roastery Shanghai has also teamed up with Princi, a bakery found in Milan and London, which will provide pastries to accompany the coffee brewed by baristas at three of its bars in the new store.
Shanghai’s newest Starbucks also sells beer and wine, including a craft beer made from Kenya, Colombia and Guatemala coffees.
