Gwyneth Paltrow’s website Goop has been fined for claiming their ‘Ancient Chinese’ vaginal eggs provide health benefits.
As reported by Gizmodo, Gwyneth Paltrow’s website Goop Inc has been fined for falsely claiming that their vaginal jade eggs have health benefits.
According to Goop’s website, the jade eggs provide women with “a sense of connection to themselves and their own inner power” when inserted into their vagina.
Goop Inc was since fined $145,000 for the substantiated claims about the company’s Jade Egg and Rose Quartz Egg, as well as the Inner Judge Flower Essence Blend, which the Goop claimed could fight depression.
Gynecologist Jen Gunter said that the eggs do not provide health benefits and are not even linked to ancient China.
“There is zero evidence they are ancient and zero evidence they are effective,” Gunter said.
Gunter is the lead author of a study published in the journal Female Pelvic Medicine & Reconstructive Surgery that debunked the claims made by jade egg sellers.
“I welcome someone finding a reference. That is the thing about science,” Gunter told Gizmodo. “But unproven claims are not acceptable.”
“It matters because facts matter. Many women buy products under the guise that something advertised as ‘ancient’ is worthy,” Gunter said. “This appears to be a modern marketing myth.”
“There is zero evidence they are ancient and zero evidence they are effective and we have no idea how to clean them,” Gunter added. “Women are free to make whatever choices they want with their bodies, but having accurate information is what allows them to make empowered choices.”
