"It is a little ironic that we're selling Chinese food to the Chinese"

American restaurant P. F. Chang’s China Bistro is expanding to China.

CNBC reports that American restaurant P.F. Chang’s China Bistro is expanding to China.

Founded in Arizona by Paul Fleming and Philip Chiang in 1993, P.F. Chang’s is an Asian-themed casual dining restaurant that specialises in American Chinese cuisine.

The company owns and operates over 300 restaurants in 23 countries. It plans to open six to eight restaurants in the U.S., and 14 to 16 restaurants internationally by the end of the year.

According to P.F. Chang’s CEO Michael Osanloo, the company is expanding to China because the concept “actually resonates” with the Chinese.

“It is a little ironic that we’re selling Chinese food to the Chinese,” Osanloo told CNBC. “They love the concept that it’s an American bistro, serving some of their favorite American dishes for an American-style palette, which is heavy protein.” 

Recently opening its first restaurant in Shanghai, China, Onsanloo revealed that the chain has proven to be popular. The top three dishes ordered at the Shanghai branch are the similar to that of those in the US.

“It just goes to show that the palette is not that different internationally,” Osanloo said.

However, instead of their usual logo that reads ‘Asian Flavors’, the company’s logo in China reads ‘An American Bistro’ in Chinese characters.

 

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