The 10th anniversary Apple smartphone was announced yesterday.
Apple’s iPhone X is set to cost almost double China’s average monthly salary.
Yesterday, Apple announced three new additions to its lineup of smartphones – iPhone 8, iPhone 8 Plus and the much anticipated 10th anniversary iPhone X.
Technode reports that whilst China may be the world’s largest smartphone market, Apple’s new pricing may be too high for a country which has an average monthly salary that is almost half of the iPhone X.
The new iPhone X, which features Apple’s new Face ID, is priced at RMB 8,388 and RMB 9,688 in China. Trading Economics reports that China’s average monthly salary is RMB 5631.
When compared to pricing in the US, the iPhone X is also considerably more expensive in China. The new phone will sell for $999 and $1,149 in the US, compared to converted prices of $1,284 and $1,483 in China.
Chinese smartphone manufacturer Xiaomi launched the latest Mi Mix 2 at RMB 4,699 the day before the iPhone reveal.
China’s leading smartphone maker Huawei overtook Apple in global smartphone sales in June, with iPhone’s share of China’s smartphone shipments falling to 9% from 14%.
Apple is now the fifth biggest smartphone firm in China, sitting behind rivals Huawei, Oppo, Vivo, and Xiaomi.