BLACKPINK’s Rosé has topped Forbes Korea’s ‘2025 Celebrity YouTuber Rankings,’ with estimated earnings of 11.6 billion Korean won (US$8.5 million).
Released on 27 August, the report highlights Rosé’s commanding presence on YouTube, where her channel has amassed 1.81 million subscribers, 86 uploads, and a total of 3.6 billion views. This digital reach positions her as the highest-earning celebrity YouTuber in Korea for 2025.
The achievement follows a breakout year for Rosé. Her collaboration with Bruno Mars, APT. (Apartment), became a global hit, hitting 100 million Spotify streams within a week and peaking at No. 3 on the Billboard Hot 100. The track’s repetitive “Apartment, Apartment” chorus — which features 61 times — became one of its most distinctive hooks.
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Rosé’s success extended beyond streaming charts. She was named in Time’s “100 Most Influential People of the Year” list in April and recently received eight nominations at the 2025 MTV Video Music Awards, setting a new record for a K-pop solo artist. Seven of the nominations were for APT., her duet with Mars.
With her latest recognition from Forbes Korea, Rosé’s influence now spans both the music industry and digital platforms.
