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"Singling us out really necessary when our community is facing an uptick of racism"

Domino’s Pizza has been called out for a “racist” advert in the UK.

In the advert, three women are seen deciding what to order when one says “anything but Chinese.” One woman suggests ordering from ‘Madagascan Halloumi’ but envisages the ordeal she would go through in tracking the order.

Commenters on the advert’s YouTube clip called out the pizza delivery service for “singling out the Chinese.”

“Wow okay so there’s indirect racism- singling out the Chinese,” the comment reads. “YET trying to promote and fit the current BLM trend with ‘only black people’ advertisement propaganda. Whoever made this advert needs the sack. Good job dominoes.”

On Twitter, many shared similar views. Resonate writer Vy-liam Ng wrote, “Come on @Dominos_UK. I don’t wanna be that guy but was singling us out really necessary when our community is facing an uptick of racism. Even if there was no ill will…… It’s just tone deaf. Be better.”

“I feel like if the character had expressed some sort of reason behind the line ‘anything but Chinese’ i.e. not liking a certain dish, or being bored by the cuisine, then I might have been willing to look at it from different perspectives. But this reads as purely insensitive,” another tweeted.

In other news, the owners of Prince Street Pizza in New York City have stepped down after their racist comments resurfaced online.