Tigertail director Alan Yang has produced a new PSA advert to combat Coronavirus racism towards Asian Americans.
Produced in partnership with nonprofit Ad Council, the 1-minute ad features Asian Americans who share their experiences with racism.
“A passenger told me that I should go back to China,” said one person.
“I’ve had strangers cough at me,” said another.
“Someone spit three times towards my direction. I felt so violated,” one person shared.
Each participant removes their masks towards the end of the clip as they say they are “not a virus”.
Over 800 hate incidents were reported by Asian Americans in California during the Coronavirus pandemic.
In related news, 31% of Asian Americans were subjected to Coronavirus racism amid the pandemic.
The pandemic has exposed a terrible strain of anti-Asian sentiment all over the country. I worked with the @adcouncil and some wonderful subjects and crew members to shoot this piece remotely and raise awareness. Please share and help stop the spread of anti-Asian racism. pic.twitter.com/naJzMcbhTL
— Alan Yang 楊維榕 (@alanyang) July 21, 2020
