Chinese media are continuing to boycott Dolce & Gabbana by not showing up at the Milan Fashion Week.
Dolce & Gabbana are still suffering from the repercussions of its chopsticks advert controversy in November 2018.
Demonstrating their content and disapproval of the Italian fashion house, members of the Chinese media refused to attend their Fall/Winter 2019/20 Milan Fashion Week, according to SCMP.
In the controversial advert titled ‘Eat with Your Chopsticks’ an Asian woman is seen struggling to eat Italian food including pasta, pizza and cannolis with traditional chopsticks. “Is it too huge for you?” asks the male narrator.
Co-founder Stefano Gabbana then defended the advert saying, “if the Chinese feel offended by a girl who spells [sic] pizza or pasta with chopsticks means that those Chinese feel inferior… and then it’s a problem not ours!”
Since, Dolce & Gabbana’s branding has reached an all-time low in China and the Chinese model featured in the ad said it almost ruined her career.
Compared to its usual turn out, the Asian section at the venue was less than a third of its usual size. Normally, the section rival’s America’s in terms of size.
Editor-in-Chief of Vogue China, Angelica Cheung, was among the handful of media representatives who boycotted the brand’s event. She was seen earlier this week at Bottega Veneta’s show.
An editor from Marie Claire revealed that she only attended the event to support the Gabbana public relations team, not its brand.
No Chinese influencers were seen at the event either and only five Asian models were seen on the runway.
In other news, Spanish brand Zara came under fire for showing Chinese model Li Jingwen’s freckles in an advert.
