Netflix is looking to turn KPop Demon Hunters — its most‑watched movie ever — into a full‑blown global concert experience with a planned “KPop Demon Hunters World Tour,” according to people familiar with the discussions.
The streaming giant is negotiating with live‑event promoters to stage arena‑scale shows featuring performances of the film’s songs, which have already topped the Billboard charts and become a cross‑border cultural phenomenon.
The tour would be rolled out in major cities around the world next year, timed to precede the release of the animated sequel about three Korean pop stars who moonlight as demon fighters. Talks have zeroed in on arenas that seat roughly 10,000–20,000 fans, with dozens of stops envisioned across Asia, North America, and Europe.
That scale would put it in the league of top‑tier K‑pop tours from acts like BTS, Blackpink and Stray Kids, though Netflix has yet to lock in a promoter or final finances and could still decide the concept is too costly or creatively unworkable.
The music is at the heart of KPop Demon Hunters’ record‑breaking success. The film’s soundtrack ranked as the third‑best‑selling album worldwide last year, according to the International Federation of the Phonographic Industry, while its lead single ‘Golden’ achieved a rare double, winning both a Grammy and an Oscar and still holding a spot in Spotify’s global top 25.
Read more: ‘Golden’ Wins Best Song at Oscars, But ‘KPop Demon Hunters’ Team’s Speech Cut Short
That runaway popularity has opened up multiple revenue streams for Netflix: it briefly re‑released the film in theaters months after its streaming debut and has already partnered with two toymakers for consumer products tied to the property.
Live‑music agencies and promoters have been aggressively eyeing the property as a live‑tour play since the film’s breakout. Some booking agents floated a potential tour concept last year, even before Netflix had decided how it wanted to treat the IP.
The talent giant WME has reportedly been exploring a separate tour with the three vocalists behind Huntr/x — the trio that performs ‘Golden’ — though any such run would be limited by licensing: they could sing the songs but not explicitly reference KPop Demon Hunters without Netflix’s blessing.
The tour remains in early‑stage negotiations, and even the core creative framework is still unclear. The film centers on two fictional groups: Huntr/x and Saja Boys. Huntr/x (sung on record by EJAE, Audrey Nuna and Remi Ami) performs much of the film’s keystone material, including ‘Golden.’
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The three vocalists had never performed together live until they were pulled into the film’s promotional cycle, and Netflix is weighing whether to send them on the road, blend them with virtual or holographic performers, or lean into a fully digital stage show.
It’s unlikely the three singers would hit every city, which raises questions about how Netflix plans to maintain the illusion of a unified “official” experience. Music‑industry insiders say the streaming company is sensitive to the risk of diluting the brand — a delicate balance when monetizing a property whose emotional core is built on the authenticity of K‑pop performance.
For Netflix, the KPop Demon Hunters tour represents a broader push into live‑event IP, following its decision to livestream BTS’ highly anticipated comeback show on March 21 and its own growing portfolio of live‑sports and awards‑show rights.
K‑pop has steadily proven itself one of the most bankable ticket‑selling genres in the world; tours from BTS, Blackpink and Stray Kids have routinely sold out stadiums, creating a powerful template for blended live‑stream and in‑person experiences.
Read more: BTS Drops Netflix Trailer For ‘The Comeback Live Arirang’ Livestream
If Netflix finds the right model — a hybrid of physical arenas, digital spectacle, and tight licensing discipline — the KPop Demon Hunters tour could become a litmus test for how streaming platforms translate top‑streamed titles into real‑world events.
In the meantime, the talks are a reminder that the film’s biggest legacy may not just be its parody‑lash of fandom culture, but its ability to turn a cartoon musical into a full‑fledged global concert brand.
