Netflix’s record-breaking animated hit KPop Demon Hunters is expanding its empire beyond the screen, with a new three-pack of HUNTR/X “What It Sounds Like” Fashion Dolls featuring fan-favourite demon-slaying idols Rumi, Mira, and Zoey.
The collectable set — priced at US$150 — will be available for pre-order on Mattel Creations from November 12, with shipping slated for Fall 2026.
Each doll comes dressed in the trio’s glittering finale outfits, complete with “screen-accurate” weapons, luxe fabrics and hair “made for the spotlight,” according to Mattel. A Certificate of Authenticity seals the deal.
The dolls are part of a bigger partnership between Netflix, Mattel, and Hasbro, announced last month, which will see a wave of KPop Demon Hunters merch — from toys and games to cosplay gear — hitting shelves soon.
“KPop Demon Hunters unleashed a global fan frenzy — we’re talking dancing, singing, and more screaming than anyone was emotionally prepared for,” said Netflix Chief Marketing Officer Marian Lee, adding that the collaboration marks the first time the streaming giant has teamed up with both toy powerhouses.
“Fans can finally get their hands on the dolls, games, and merch they’ve been not-so-subtly demanding on every social platform known to humanity.”
Since its June release, KPop Demon Hunters has been streamed over 325 million times — that’s 541 million hours watched — making it Netflix’s most popular global movie of all time.
Directed by Maggie Kang and Chris Appelhans, and produced by Sony Pictures Animation, the film stars Arden Cho, May Hong, and Ji-young Yoo as Rumi, Mira, and Zoey — three K-pop idols who moonlight as demon hunters protecting their fans from supernatural chaos.
Read more: ‘KPop Demon Hunters 2’ Set For 2029 Release on Netflix
The voice cast also features an all-star lineup including Ahn Hyo-seop, Kim Yunjin, Daniel Dae Kim, Ken Jeong, and Lee Byung-hun. A sequel is already in the works, with a 2029 release on the cards.
