TWICE is set to headline the 2025 Victoria’s Secret Fashion Show, solidifying their status as global pop royalty. The nine-member K-pop powerhouse will share the stage with Missy Elliott, Karol G, and Madison Beer at the iconic fashion and entertainment event, scheduled for Wednesday, October 15, in New York City.This all-female lineup reinforces the brand’s focus on celebrating women’s strength and creativity by blending high fashion, pop culture, and inclusivity.
Making History on the Runway
TWICE’s inclusion in the show marks a historic moment for the group: they will be the second-ever K-pop group to perform at the Victoria’s Secret Fashion Show, following LISA’s headline-making solo debut in 2024.
The four powerhouse acts represent a multi-genre mix of talent, ranging from Karol G’s chart-topping Latin hits to Missy Elliott’s legendary hip-hop influence.
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TWICE’s members Nayeon, Momo, Tzuyu, and Jihyo expressed their gratitude in a joint statement: “We’re so thankful to Victoria’s Secret for including us in this unforgettable event ahead of our 2026 world tour across North America, Europe, and the UK. We can’t wait to keep connecting with ONCE [TWICE’s fans] all over the world.”
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Chart Success Fuels Global Milestones
The appearance comes as TWICE celebrates their 10th anniversary and follows a year of major chart success. Their latest full-length album, This Is For, debuted in the top 10 on the Billboard 200 chart, marking the group’s seventh consecutive entry.
The group also continues to expand its reach through soundtrack contributions. Members Jeongyeon, Jihyo, and Chaeyoung recorded a special version of the track “Takedown” for the hit animated film KPop Demon Hunters, with their hit single “Strategy” achieving notable success on the Hot 100 as well.
The performance also aligns with the group’s massive ‘This Is For’ World Tour announced for 2026, which includes a 360-degree stage and shows across 15 cities in North America, Europe, and the UK.
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The All-Star Lineup
The 2025 show highlights the intersection of music and fashion with several artists celebrating career highs:
- Karol G continues her ascent, with her latest album Tropicoqueta reaching No. 1 on Billboard’s Top Latin Albums chart. She told Billboard, “Performing at the Victoria’s Secret Fashion Show has been a dream of mine since I can remember. I can’t wait to share the stage with such strong and empowered women, and to celebrate femininity while uplifting each other through two of my favorite things: music and fashion.”
- Madison Beer represents the next generation of pop stardom, having earned back-to-back Grammy nominations in 2024 and 2025.
- Missy Elliott, a hip-hop icon, will bring her legendary energy to the event, building on a career that includes four Grammy Awards and induction into the Rock and Roll Hall of Fame.
The Victoria’s Secret Fashion Show will stream live on October 15 at 7 p.m. ET across the brand’s social channels. Fans can also tune in to the pink carpet pre-show on Prime Video and Amazon Live, where the full event will be available for on-demand viewing.
