Japanese tidying guru Marie Kondo has started her own website to sell “items that spark joy”.
According to the website, KonMari is a “lifestyle brand with a suite of products, services and content designed to help organize your home and bring joy to your life”.
Kondo is known for her Netflix series Tidying Up With Marie Kondo, in which she teaches tidying techniques to everyday people.
The 35-year-old is listed as one of Gold House’s 2019 A100 Most Influential Asians.
In a video posted to the KonMari website, the Kondo explains why she was inspired to start the online store.
“Many people have asked what i use in my everyday life,” Kondo says. “The shop is a collection of my favorite things and items that spark joy. The goal of tidying is to make room for meaningful objects, people and experiences.”
“I hope my vision of a joyful life inspires yours,” she concludes.
The range of items include an $86 scented candle, a $55 tray, a $42 flower bouquet tote bag and a $40 incense holder.
Kondo’s new store was mocked on social media.
“So now #mariekondo wants you to buy as much of her stuff as possible #ironic”, wrote one person on Twitter.
“I’m not sure what at #mariekondo’s new store sparks more joy – her $75 cotton towel or the $12 “Shiatsu Stick:”” wrote another.
“Okay I will be the first to admit I’m a #konmari lifer but you guys she’s SELLING A STICK,” another tweeted.
Earlier this year, US author Barbara Ehnreich was came under fire for sending racist tweets about Kondo.
Click here to read Resonate writer Eliza Romero’s feature piece about why the backlash against Kondo is “stupid and racist”.
So now #mariekondo wants you to buy as much of her stuff as possible?#ironic
— Sam Laskaris (@SamLaskaris) November 18, 2019
I’m not sure what at #mariekondo‘s new store sparks more joy – her $75 cotton towel or the $12 “Shiatsu Stick:” https://t.co/kLVfsJDRMA
— Anton Molodetskiy (@AntonM) November 19, 2019
Okay I will be the first to admit I’m a #konmari lifer but you guys she’s SELLING A STICK. #wtf #goop2 #mariekondo pic.twitter.com/l4dj4ocfG1
— Sidney has the feet of a snake 🐍 (@MajorTomboy) November 19, 2019
