5,000 units of the fried chicken themed phone will be released
KFC has partnered with Huawei to create a phone that will celebrate the fast food chain’s 30th anniversary in China.
KFC made the smartphone partnership announcement via its Weibo account with an accompanying video that highlights how far both brands have come.
The unique and limited edition phone is a bright red KFC Huawei 7 Plus smartphone that sports a logo of Colonel Sanders. Loaded onto the phone are a number of bonuses including 100,000 ‘K dollars’ – virtual credits for the KFC app in China – and access to KFC’s new jukebox function, K-Music.
5,000 units of the phone will be released, costing 1,099 yuan per unit. The handset will go on sale at KFC’s Tmall store from today.
KFC’s first restaurant in China opened near Beijing’s Tiananmen Square in November 1987. Now, its parent company Yum China, which also operates Pizza Hut and Taco Bell, has over 7600 restaurants across the country.
Shenzhen telecommunications company Huawei was also founded in 1987. The brand, which is best known for its innovative smart phones, ranked third in market share of the global smartphone market in the last quarter of 2016.