K-Pop sensation NewJeans has announced a shock departure from their agency, ADOR, a subsidiary of K-Pop giant HYBE. The group, known for hits like ‘Super Shy’ and ‘OMG’, cited “mistreatment” and “manipulation” as reasons for their exit.
“This is not the type of work ethic we respect,” said group member Hanni during a late-night press conference. “To continue working under a company with no intention of protecting NewJeans would only do us harm.”
The split comes amidst a long-running dispute between former NewJeans producer Min Hee-jin and HYBE chairman Bang Si-hyuk. NewJeans has publicly supported Min, with member Danielle even penning a letter proclaiming her support.
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ADOR has refuted the group’s claims, stating, “A unilateral claim that trust has been broken does not constitute valid grounds for termination of a contract.” They maintain that their contract with NewJeans remains valid and have called for the group to “continue their activities” with the agency.
However, NewJeans remain resolute in their decision. “We never broke any rules,” said Haerin. “We did nothing but try our best – they are the ones at fault. Hybe and Ador are the ones responsible.”
The financial implications of this split have been significant, with HYBE’s shares falling by 4% in Seoul trading. The group’s departure has reportedly wiped out nearly half a billion dollars in market value for HYBE.
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This dramatic turn of events has sent shockwaves through the K-Pop industry, raising questions about artist treatment and agency control. The future of NewJeans remains uncertain, but their bold stance has ignited a conversation about the power dynamics within the industry. As Danielle stated, “New Jeans never die.”
