Adidas gives American and European robot jobs to Asian ones

Facebook
X
LinkedIn
Threads

The New York Post reports that Adidas is planning to give its robot jobs in Germany and the US to Asia ones.

Adidas built its ‘Speedfactories’ in 2016 (Ansbach) and 2017 (Atlanta). The aim of the factories that featured manufacturing by robots was to counter rising wages in Asia and shipping costs.

Sneaker manufacturing had initially relied on suppliers around Asia to make the shoes and ship them internationally. By decentralizing the manufacturing process, Adidas had hoped to increase delivery speeds.

On Monday, Adidas announced it will close its robot factories in Germany and the US by April 2020, stating that using the technology in Asia instead would be “more economic and flexible.”

Adidas’s Asian suppliers will use the same techniques to make a broader range of products with shorter production times.

In a press release, Adidas global operations head Martin Shankland stated, “the Speedfactories have been instrumental in furthering our manufacturing innovation and capabilities. That was our goal from the start.”

“We very much regret that our collaboration in Ansbach and Atlanta has come to an end,” Shankland continued.

Adidas will continue to work with Oeschsler – the German company that operates factories that produce the soles for Adidas’s Boost shoes.

“Whilst we understand adidas’ reasons for discontinuing Speedfactory production at Oechsler, we regret this decision,” said the company’s CEO, Claudius Kozlik, in the press release.

Author
Facebook
X
LinkedIn
Threads

Stay Connected

Latest news

More From Resonate
Squid Game star O Yeong-Su, 81, acquitted of sexual misconduct in South Korea; court cites doubt over victim's memory and
‘KPop Demon Hunters’ ruled ineligible for BAFTAs despite global success, but remains an Oscar frontrunner and cultural phenomenon
HyunA collapses onstage amid extreme pressure and rapid 10kg weight loss, alarming fans as her health struggles resurface
From her childhood in Queens to her star on the Walk of Fame, the actor has challenged Hollywood's limited view
Netflix’s KPop Demon Hunters teams with Mattel for $150 Rumi, Mira & Zoey fashion dolls—pre-orders open Nov 12 on Mattel
Miss Mexico Fátima Bosch confronts Thai exec Nawat Itsaragrisil after being called “dumb head,” sparking global pageant backlash
Netflix and Sony confirm a KPop Demon Hunters sequel set for 2029 — but fans will have to wait