Adidas gives American and European robot jobs to Asian ones

Facebook
Twitter
LinkedIn
Threads

The New York Post reports that Adidas is planning to give its robot jobs in Germany and the US to Asia ones.

Adidas built its ‘Speedfactories’ in 2016 (Ansbach) and 2017 (Atlanta). The aim of the factories that featured manufacturing by robots was to counter rising wages in Asia and shipping costs.

Sneaker manufacturing had initially relied on suppliers around Asia to make the shoes and ship them internationally. By decentralizing the manufacturing process, Adidas had hoped to increase delivery speeds.

On Monday, Adidas announced it will close its robot factories in Germany and the US by April 2020, stating that using the technology in Asia instead would be “more economic and flexible.”

Adidas’s Asian suppliers will use the same techniques to make a broader range of products with shorter production times.

In a press release, Adidas global operations head Martin Shankland stated, “the Speedfactories have been instrumental in furthering our manufacturing innovation and capabilities. That was our goal from the start.”

“We very much regret that our collaboration in Ansbach and Atlanta has come to an end,” Shankland continued.

Adidas will continue to work with Oeschsler – the German company that operates factories that produce the soles for Adidas’s Boost shoes.

“Whilst we understand adidas’ reasons for discontinuing Speedfactory production at Oechsler, we regret this decision,” said the company’s CEO, Claudius Kozlik, in the press release.

Author
Facebook
Twitter
LinkedIn
Threads

Stay Connected

Latest news

More From Resonate
The British Vietnamese Actress on Her New BBC Thriller and Her Family's Powerful Influence
Maggie Kang, co-director of Netflix hit Kpop Demon Hunters, blends her Korean roots and Hollywood craft to create an authentic
Yeo Siew Hua’s Stranger Eyes is Singapore’s Oscars entry, a psychological drama on surveillance, identity, and grief
Emmy and Golden Globe winner, Sandra Oh, is set to appear in Donizetti's comic opera, 'La Fille du Régiment,' in
The time-slip fantasy series, Bon Appétit, Your Majesty, which follows a modern chef in Korea's Joseon dynasty, has soared to
'Can I Get a Witness?' is set in a peaceful, pastoral landscape where people live simply. But beneath the surface,
‘Sirius’ features a strong British East Asian supporting cast, including Jason Wong, Jon Xue Zhang, Aidan Cheng, and Bruce Chong.
Peggy and Andrew Cherng, the founders of the fast-food giant, Panda Express, are joining the investment group acquiring the NBA