Asians made up 10% of Spider-Man: Homecoming's total audience

Asian audiences have the second highest moviegoing rate in the US.

According to Variety, Latino audience had the highest movie going rate last year, whilst Asian audiences were a close second.

A report by the Motion Picture Association of America revealed that Hispanic-Latino filmgoers went to the movies an average of 4.5 times during 2017. Asians attended the cinema on average 4.3 times whilst African-Americans went an average of 3.4 times. Caucasians only attended an average of 3.2 times. “Other” ethnic groups collectively had an average of 4.2 times.


Asians only represent 6% of the US population but accounted for 7% of frequent moviegoers. Caucasians represent 1% of the U.S. population and account for 54% of frequent moviegoers. Asians also bought 7% of all tickets whilst Caucasians bought 55%. Regular Asian ticket-buyers jumped from 3.2 million to 3.9 million

Guardians of the Galaxy Vol. 2 had an audience comprising of 58% Caucasians, who also made up 57% of the Star Wars: The Last Jedi audience.

Asian audiences comprised 10% of the Spider-Man: Homecoming audience, which was the highest turn out for Asians.