Chinese advertisers dominate the 2018 FIFA World Cup in Russia
Chinese advertisers are dominating the 2018 FIFA World Cup. Russia’s first world cup kicked off yesterday and according to Bloomberg, China’s advertisers are dominating the tournament. Despite not having a Chinese team at the 2018 FIFA World Cup, Chinese advertisers have not shied away from the tournament that will attract 3.5 billion television viewers in more than 200 countries. Dalian Wanda Group Co…